The world of portal products is unique and demanding from from aspects of diversity of user expectations, continuous change in offerings and scalability requirements. Following are the various aspects which we consider as very important in building great portal products.

• Offering a Rich and Wholesome Experience:

  Today, users expect a rich experience - a precedent set of hundreds of other successful web products. Users have a limited attention span.

  To add to the challenges, portal products have to deal with constrained environments provided by browsers, limited bandwidth, varying form factors for viewing devices, etc.Portal products today are expected to offer a consistent experience inspite of these constraints.

  Clarice's User Centered Design (UCD) expertise combined with its experience and expertise with Rich Internet Application technologies provides for a unique combination to deal with these issues.

• Achieving a Universal Appeal:
  

  Portal products have to keep in mind, users from a wide variety of cultural, ethnic, social background. The products need to think of Internationalization and Localization aspects right from the beginning at the design stage rather than deal with them as an after thought.

  Clarice's UCD experience takes care of these challenges. Our engineering team possesses a great deal of expertise in building I18N and Localized apps.

• Going Viral. Scaling your App.:
  

  Most portal business ideas rely on "going viral" in order to be a successful business. Applications thus need to cope with viral effect and needs to scale linearly without too much up-front costs in the early stages.

  Clarice's scalable architectures and our experience with Cloud computing helps a lot in dealing with these challenges.The team also has expertise with SEO integrating with the social-web media.

• App-to-App Integration:
  

  Today, web applications can seldom operate as standalone silos. Users expect them to integrate with other web apps, with mobile platforms, SMS etc.

  At Clarice, we adopt open web technologies and standards.We also have a rich experience and expertise in integrating with social-web platforms.

• Rapidly Changing Trends and User Expectations:
  

  Web is ruthless when it comes to competition.If you don't evolve rapidly and meet customer's expectations, you will soon be forgotten.

  Our experience with rapid prototyping and agile processes help you stay course with the changing trends.

• Security Concerns:
  

  Unlike enterprise apps running in private networks - Web apps are more prone to threats/attacks.

  At Clarice, we have the right engineering experience and expertise to make sure that the design and code for the portal product does not leave security holes with the application.