Visual Design:

Visual design may be utilized to apply a theme or style to the interface without compromising its usability. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.

After the wireframes are complete, visual designer specialists specifies the typography, colors, information visualizations and transition of user interface (UI) elements such as buttons, icons, charts, navigational areas and splash screens, when put together, make up the product interface.

Visual design elements are very critical for consumer products, since product aesthetics is an important emotional tasks. Like advertising, visual designers can accelerate persuasion through visual experience. Visual design can evoke right emotional triggers using appropriate visual elements – this combined with other experiential elements can build long-term trust & motivate users for an engagement.

Few Examples: